Free Etsy Tag Checker
Paste your tags and get an instant read on Etsy's 13-tag and 20-character rules, duplicates, and phrase quality.
Separate tags with commas or new lines. Nothing you paste leaves your browser.
0 / 13 tags
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
- empty slot
Want the whole listing checked? Try the free Etsy listing grader or grab the free prompt pack.
Why This Checker Is Different
There are plenty of free Etsy tag checkers. Here is what ours does that made us build another one.
Your tags never leave your browser
The checking happens on your own computer, in the page you are looking at. Your tags are never sent to us, never stored, and never logged. Sharing a link keeps that promise too, because the tags ride in the part of the address browsers never send to a server.
We check your tags against Etsy's attributes
Attributes and materials work like bonus tags in Etsy search, so a tag that repeats one is a slot spent twice. We compare every tag against a real catalog of Etsy attribute and material options and tell you which ones to move, freeing a slot for a phrase attributes cannot cover.
No score to chase
We do not print a tag grade out of 100. A number invites you to optimize for the number, and it can talk you out of tags that are already earning you sales. You get the specific things Etsy's own rules make true, and nothing invented on top of them.
Empty slots you can actually see
All 13 slots are laid out, so an unused one looks like what it is: a search you are not showing up in. Most checkers only tell you what is wrong with the tags you already wrote.
What This Checker Looks For
The 13-tag limit
Etsy gives every listing exactly 13 tag slots. The checker counts your tags, flags any that will not fit, and reminds you when slots are still empty, because every unused slot is a search you cannot appear in.
The 20-character rule
Each tag maxes out at 20 characters. Anything longer is rejected when you save the listing, so the checker shows a live character count on every tag.
Duplicates and near-duplicates
Etsy will not accept the same tag twice, and it already matches singular and plural forms of a phrase. "Wicker basket" and "wicker baskets" cover the same searches, so the second one is mostly a wasted slot.
Phrases beat single words
Buyers search in phrases like "ceramic coffee mug", not lone words like "ceramic". Multi-word tags of 2 to 5 words match more real searches with less competition, so the checker notes single-word tags and warns when your list leans on them.
Attributes act like extra tags
The attributes and materials you pick on a listing work like bonus tags in Etsy search. If a tag repeats an attribute option, such as a color or a material, the checker suggests moving it to the attribute field to free the slot.
Etsy Tag Questions, Answered
How many tags does Etsy allow?
Every Etsy listing gets 13 tag slots, and each tag can be up to 20 characters. This checker reads your pasted list against both limits instantly. Sellers who fill all 13 slots simply show up in more searches than sellers who leave slots empty.
Should Etsy tags be single words or phrases?
Phrases of 2 to 5 words usually work harder. Buyers rarely search a single word like "vintage"; they search phrases like "vintage brass lamp". Single-word tags also face the most competition, so a whole list of them wastes reach.
Do Etsy attributes count as tags?
Yes, in effect. Etsy treats the attributes and materials you pick on a listing like extra tags in search. If one of your 13 tags repeats an attribute option, such as a color, a scent, or a material, filling in that attribute field instead can free the tag slot for a phrase attributes cannot cover.
Do duplicate or plural tags hurt my listing?
Etsy will not accept the exact same tag twice, so a duplicate is a dead slot. Near-duplicates like "wicker basket" and "wicker baskets" are legal but mostly wasted, because Etsy search already matches singular and plural forms of the same phrase.
Is this tag checker free, and does it upload my tags anywhere?
It is completely free and runs entirely in your browser. Nothing you paste is uploaded, stored, or sent to a server, and you do not need an account. If you want the tags written for you, MerchYak's paid generation suite does that from your product photos.
Can I save or share a filled-in tag check?
Yes. "Copy link" gives you a web address that reloads the checker with your tags already in place, so you can bookmark it or send it to someone. Your tags ride in the part of the address after the # symbol, which browsers never send to any server, so sharing a link does not upload your tags either. "Copy report" gives you the same results as plain text you can paste into your notes.
Stop Checking Tags by Hand
MerchYak's generation suite writes all 13 tags for you from your product photos, tuned to Etsy's rules, along with your title, description, and the rest of the listing.
No passwords. No credit card for the demo. One-time payment, no subscription.